About Us
Diane’s Formal Affair opened for business in 1985. Since then, thousands of brides have planned their weddings and saved a lot of money shopping with us. We would like to invite you to do the same.
You’ll love the atmosphere at Diane’s. You never need an appointment to view our gowns. Our bridal consultants let you choose the gowns you want to try on. Then they help you narrow the selection to find your dream dress. But the wedding gown is just the beginning! Your consultant will assist you in finding the perfect headpiece, veil, jewelry, shoes, garter, and anything else you might need to help you look your absolute best on your wedding day.
Your consultant will assist you as you choose bridesmaids gowns, tuxedos for your groom and his groomsmen, even the perfect dress for the very important mothers of the bride and groom. Once everyone is dressed, we still don’t stop there.
When it is time to order invitations, we are here for that too. We’ll even give you half off your invitation order, once you have purchased your gown and headpiece from us. We also have monogrammed wedding books and even handkerchiefs for the grandparents. We have thought of it all, so that you don’t have to.
This is your moment, your wedding, your memory in the making. We would love to have the opportunity to help make your dream wedding come true.

Diane's Formal Affair
1608 Fifth Avenue
Jasper, Alabama 35501
(205) 221-3570
Store hours:
Monday - Friday
9:30 a.m. until 5:30 p.m.
Saturday 9:30 a.m. until 4 p.m.
