Question 1

Where are you located, and what can I expect when I visit the store?

Accepted Answer

Diane's Formal Affair is located in the heart of downtown Jasper, Alabama. You can find us at 1608 5th Avenue S, Jasper, AL 35501. Our store has been newly renovated, providing a beautiful and inviting backdrop for you to find the perfect gown for your special day. When you visit, you can expect a warm and welcoming atmosphere, personalized service, and a stunning selection of bridal gowns and formal wear to choose from. Our knowledgeable staff is committed to helping you find the gown of your dreams, making your shopping experience both enjoyable and memorable.

Question 2

Do I need an appointment to visit Diane's Formal Affair?

Accepted Answer

Yes! To better serve our customers, we require appointments for everything at Diane's Formal Affair. This ensures you receive the personalized attention you deserve and the highest level of service. You can easily place an appointment request on our website by clicking the button below, or by calling us directly at 205-221-3570.

Question 3

What is your return/cancellation policy?

Accepted Answer

Due to the nature of our merchandise, ALL sales and special order items are final. We do NOT offer refunds, returns, exchanges, or cancellations for any reason.

Question 4

Do you offer alterations?

Accepted Answer

Diane's Formal Affair has an in-house seamstress available only to our customers. For more information & FAQs about alterations click here!

Question 5

Do you allow photos while trying on dresses?

Accepted Answer

No, Diane's Formal Affair does not allow photos of our dresses prior to purchase. We want the best possible shopping experience for our brides. We do not have professional lighting or photography in our store; photographs can not compare to the beauty you see when you try the dress on. Once you say yes to your dress, you may take as many pictures as you would like!

Question 6

What will my appointment be like?

Accepted Answer

At Diane's, every bride will have a unique and intimate experience tailored to make your special day unforgettable. All brides will have a 90 minute appointment in her own  bridal suite & her own bridal stylist. We offer 3 types of bridal appointments to suit your style - Traditional, Elevated, and the Diane's VIP Appointment.

Traditional, Free for up to 4 guests
Elevated - larger, semi-private bridal suite & up to 8 guests
Diane's VIP - larger, semi-private bridal suite, up to 8 guests. Champagne + Charcuterie & a sweet gift with purchase!

We are dedicated to providing a memorable and stress-free dress shopping experience for every bride. Book your appointment today to begin your journey towards finding the perfect dress at Diane's Formal Affair!

Question 7

How soon should I order my wedding dress?

Accepted Answer

We recommend purchasing your gown about 10 months before your wedding. Depending on the dress and designer you choose, it can take 16-20 weeks for the gown to arrive. Ordering early will leave plenty of time for alterations, and anything else you need to do after your gowns arrival. (If you are behind this timeline, don't stress! We do have options to help you find the perfect dress in a quicker timeframe.)

Question 8

When will my wedding dress arrive?

Accepted Answer

Once your gown is ordered, we will receive an estimated ship date from the manufacturer. This can sometimes take several business days to get to us. If you would like to have this date, or check on the status of your order, please wait one week after placing your order with us and then give us a call. 
Once your gown arrives in our store you will receive an email and a phone call from us. If you do not answer the phone, we will leave a voicemail. Please note that if your voicemail box is full, email is our only way to contact you.

Question 9

My dress is in! What now?

Accepted Answer

When your gown arrives, we inspect the gown & notify you. We do require you to book an appointment to come in and try-on your gown within 10 days of our notification. This is a very important step, because we have a very limited time to return the gown to the manufacturer should there be any manufacturer issues with the gown. If the return timeframe passes, there may not be any way for the manufacturer to correct their error. 
If you did not pay in full at the time of purchase, your balance is also due within 10 days of the arrival of your gown.

Question 10

How/when do I pay my balance?

Accepted Answer

You must pay at least 60% down on any purchase made in our store. We will not order any special order items until 60% of the balance is paid. The remaining balance is due within 10 days of the arrival of the gown. Sample sale gowns, and any out of stock purchases are typically required to be paid for in full at time of purchase. However, we do offer a 30-day layaway for those that need it.

Question 11

Can I leave my dress at your store or do I take it home with me?

Accepted Answer

We offer Bridal Packages that are available for you to purchase the same day you purchase your wedding gown. If you chose a package that included gown storage, you may leave your gown with us until your wedding date. If you did not purchase a package, or chose a package with no storage, you must take your gown home with you no later than 10 days after its arrival to avoid storage/insurance charges to your account. 
You may also choose to purchase storage/insurance from us at anytime to leave your gown at our store until your wedding date.

Question 12

Do you carry bridesmaids?

Accepted Answer

We carry two wonderful bridesmaid lines in store. Mori Lee Maids, and Christina Wu. We would be thrilled to dress your entire wedding party for your special day. Typically bridesmaid dresses take 12-16 weeks to arrive so please plan accordingly. Bridesmaids live in different areas or states? We can guide you and your bridesmaids through gathering measurements and ordering over the phone. We will even ship the gowns directly to your bridesmaids once they arrive. Give us a call to set up your bridesmaid appointment today!

Question 13

Do you carry mother of the bride dresses?

Accepted Answer

We carry an extensive collection of mother of the bride, groom, grandmother of the bride, groom and guest of the wedding dresses. We have gowns at all price points in our collection. These gowns are available to purchase off our rack, and also to special order. Please note that special order of these gowns can take 12-16 weeks, so please plan accordingly.

Question 14

Do you rent tuxedos?

Accepted Answer

We rent tuxedos through Jim's Formal Wear, one of the most reputable tuxedo companies in the business. We offer a discounted rate on these tuxedos as well. Tuxedo ordered typically need to be placed at least 1 month prior to the wedding. If you have any questions please give us a call.

Question 15

What if my wedding is cancelled or postponed?

Accepted Answer

Please note that per your contract, all sales are final. No refunds, returns, exchanges, or cancellations will be given. 
If your wedding is postponed, your merchandise must be picked up from our store by the original wedding date to avoid forfeit. All packages, storage & insurance are only valid until your original wedding date. Please give us a call if you have any questions.

Let's say YES to the dress! | click here to Book your Appointment

Diane's

FORMAL AFFAIR