Diane's Formal Affair
The Best Selection of Bridal Gowns, Bridesmaid, Mothers Dresses, & More!
Hours of Operation
Starting 5/25 we will begin closing at 2:00pm on Saturdays for our Summer hours.
Monday-Friday 9:30-5:30 • Saturday 9:30-2:00
Closed on Sundays
1608 5th Avenue
Jasper, AL 35501
*New Addition to Diane's Formal Affair: Over 100 gowns have been added to our sale room. Gowns by Enzoani, Pronovias, Justin Alexander, Maggie Sottero, & MORE! Perfect for the bride on a limited budget!*
Come see our great selection of gowns for the plus size Bride!
Your team that will help make your wedding gown dreams come true!
Diane's Formal Affair is your One-Stop Bridal Shop for everything wedding. We offer a great selection for every budget and every member of the bridal party! Along with our nearly 700 bridal gowns, we have hundreds of mother, bridesmaid, and flowergirl dresses—and tuxedo rentals.
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There is much more to finding that perfect dress than just a cheap price! To hear more about online dress scams, click here!
A History of Service, Selection, and Happily-Ever-Afters
Since 1985, Diane's Formal Affair has been dedicated to offering you the largest and best selection of wedding gowns, bridesmaid, and mothers' dresses for the best value in the southeast. With nearly 700 wedding gowns in stock, our selection is unequaled. We also specialize in hard-to-find sizes with a wonderful selection ranging from 0 to 32w, ensuring that you will find that perfect dress!
Our caring, professional staff is equally dedicated to guiding you in your quest for that perfect dress. We work with every bride and every budget with caring, courteous, prompt, and personal service – from appointment scheduling through selection and purchase, to that highly anticipated phone call, letting you know that your gown is in right on schedule!
And, just to make sure that your perfect dress fits absolutely perfectly, we offer complete onsite alterations services by our superb seamstress.