Dressing the South's Most Beautiful Brides Since 1985

A History of Service, Selection,

 and Happily-Ever-Afters



Since 1985, Diane's Formal Affair has been dedicated to offering you the  best selection of wedding gowns, bridesmaid, and mothers' dresses in the southeast.  With nearly 700 wedding gowns in stock, our selection is unequaled.  We also specialize in hard-to-find sizes with a wonderful selection ranging from 0 to 32w. Our professional staff is dedicated to guiding you in your quest for that perfect dress.  We work with every bride and budget with  prompt and personal service – from appointment scheduling, selection and purchase! And, just to make sure that your dress fits perfectly, we offer on site alterations by our seamstress.

Your Journey

Starts Here!

Diane's Formal Affair is your One-Stop Bridal Shop for everything wedding.  We offer a great selection for every budget and every member of the bridal party!  Along with our nearly 700 bridal gowns, we have hundreds of mother, bridesmaid, and flower girl dresses—and tuxedo rentals.


Store Hours

Monday through Friday

9:30 am - 5:30 pm


9:30 am - 4:00 pm

When you make your appointment,

ask us about our exclusive

Diamond Appointment Service.


Diane's Formal Affair 1608 5th Avenue Jasper, AL 205-221-3570  www.dianesformalaffair.com

© 2014 Diane's Formal Affair. All rights reserved.