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Dressing the South's Most Beautiful Brides

since 1985

Diane's Formal Affair has been helping brides create their dream bridal look for almost 40 years. With 700 gowns in stock, from size 0-32, we have something for everyone. Come visit our small town of Jasper, Alabama & let us guide you in your search for the perfect wedding dress for your special day.

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The Diane's Experience

When you step inside our store, our goal is for you feel like part of our Diane's family. We know searching for the gown can be overwhelming, and our knowledgable bridal consultants are so excited to help ease the stress and find the one with you! Bridal is our passion and you are our muse. We can't wait to experience this joyful season with you as you make your vision come to life. We can't wait to see you soon.


"My wedding dress shopping experience was amazing. The staff was so kind and pleasant. All my consultant did was ask me where my wedding was going to be and I showed her two photos - then she picked out my dream dress. I still don't know how she did that!"
 - Maddie C.
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