We have Moved!

Come visit our newly renovated store in downtown Jasper, AL. We are so excited to share this space with our brides & their family and friends!

1608 5th Avenue S

Jasper, AL 35501

A peak at our remodel!

Dressing the South's Most Beautiful Brides

since 1985

Diane's Formal Affair has been helping brides create their dream bridal look for almost 40 years. With a specially curated collection of wedding dresses from sizes 2-32, we have something for everyone. Visit our small town of Jasper, Alabama & let us guide you in your search for the perfect wedding dress for your special day.

Book your Appointment

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The Diane's
Experience

When you step inside our store, our goal is for you feel like part of our Diane's family. We know searching for the gown can be overwhelming, and our knowledgable bridal consultants are so excited to help ease the stress and find the one with you! Bridal is our passion and we can't wait to experience this joyful season with you as you make your vision come to life. We can't wait to see you soon.

It starts here.

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Are you a Diane's Bride?

share your wedding day story with us!

Testimonials

"My wedding dress shopping experience was amazing. The staff was so kind and pleasant. All my consultant did was ask me where my wedding was going to be and I showed her two photos - then she picked out my dream dress. I still don't know how she did that!"

- Maddie C.

Wishing you and your loved ones a Happy Easter full of blessings!! 🐣🌸

Timeless elegance meets modern sophistication in this newest arrival from Essense of Australia. Luxurious satin jacquard, a sleek column silhouette, & a detachable pleated overskirt. Perfect for a dramatic moment - we are obsessed! 🤍

Book an appointment with us to find your dream dress!

We LOVE celebrating the moment you find your dream dress!! 🤍

Here’s to our recent brides who found the one! ✨

We traveled to Miami this week for #idofashionweek & handpicked some of the most gorgeous wedding gowns & accessories for YOU! 🌴

We can’t wait until these trendsetting gowns begin arriving to our store. 🤍

#miami #idofashionweek #bride #2025 #wedding

TODAY IS MOVING DAY!!
Enjoy these images of our beautifully renovated store - because for the last time it’s empty!

Today we start filling it up with the help of our friends at @deltatransferlines !

We will open downtown Saturday, March 1!

We are so excited to re-open our store in our beautifully renovated downtown location on March 1st!✨ Book your appointment now to come see us! Our mall location is now closed.

Before ➡️ During ➡️ Coming SOON! We are so excited for MARCH 1st. Our completely renovated Downtown location will be ready for YOU just in time for our 40 year anniversary!!! Check out our progress with a blast from the past, a peek at behind the scenes during construction, and our NEW LOOK which is almost complete!🩷 Stay tuned for the final product, and come see us in person March 1st!

Room Sneak Peak!!!!

Starting March 1 we will be using this room for something EXTRA special in our store. We cannot wait to share it with you all!!!

Any guesses what this could be??

#dianesbride #weddinggown #2025bride #remodel

We are CLOSED today, January 10th, due to the snow & icy weather! We will make a decision about Saturday, January 11th, as soon as possible.

While you are safe and warm scrolling - take a look at this stunning Allure Couture #C750 in store now.

Wishing you the happiest New Year from Diane's Formal Affair! We have so many big things happening in 2025 and we cannot wait to share them with each of you. 🤍

Here's to all those 2025 brides. We can't wait to meet you! 🍾

As this year comes to a close, we want to thank everyone who supported our business this year. We are so thankful for our brides and their families for trusting us with their most special day. We love what we do, and we hope you feel that when you visit our store. We will hit our 40-year milestone in 2025 and are inching toward our downtown location being FINISHED!!

We will be CLOSED NYE 12/31/24 & New Years Day 1/1/25 to celebrate with our families. We cannot wait to see you all in 2025 & help you find the ONE for your special day! 🤍

We hope everyone had a magical Christmas with their families. We will be back open tomorrow Friday the 27th!

We still have a few appointments available for Friday 27th & Saturday 28th! Visit our website to request an appointment and find your dream dress before the new year! 🤍

We hope everyone had a wonderful Thanksgiving with their families! Reminder we will be closed today!!

We will be back open tomorrow 🤍

Don’t forget our end of year sale is coming up Dec. 6 & 7!

Sharing some of our favorite moments from @kmalove_ & Simon’s wedding day because their wedding story was just posted to our blog!

Kennady was breathtaking in her gown - that she customized with 2 bows to fit her vision! We also had the honor of dressing her beautiful mother & her groom/groomsmen. 🤍

Fun fact: Kennady worked with us at our prom store when she was in high school!! We are so thankful we were able to play a small part in her special day.

https://www.dianesformalaffair.com/dianes-bride-kennady-simon

Join us December 6th & December 7th for our 3rd annual END OF YEAR BRIDAL SALE!! We have so much fun with this sale and are thrilled to bring it back again. Bring a friend to help you try on & be sure to arrive early to have the best selection of wedding gowns!

Store hours for the sale:
Friday December 6th 10:00am - 4:00pm
Saturday December 7th 9:30am - 2:00pm

Wedding gowns starting at $399 & Veils starting at $49. We will NOT be taking appointments for the sale, but we will be here to guide you!
Call our store if you have any questions & plan to shop with us!

This post has been a long time coming…. We are so thrilled to announce our upcoming move back to downtown Jasper.

We spent 20 years in our cozy house nestled downtown & have missed it so much. We have served sisters, mothers, aunts, & friends in this location and cannot wait to be back “home” as we like to call it.

To better serve our brides & the ones they love most, we are FULLY renovating our space. We cannot wait to share sneak peaks & updates as it is transformed back into a beautiful, updated, bridal boutique!

Stick around for more information in the coming months. We expect to be back early 2025 - just in time to celebrate our 40th anniversary! In the meantime, come shop with us at our current location in the Jasper Mall.

We have been dressing the South’s most beautiful brides since 1985 & cannot wait to carry on the tradition for generations to come. 🤍

This MGNY gown is elegant and sophisticated - perfect for a mother of the bride or your next social occasion! Book your appointment today to shop our extensive collection of gowns for your next event.

Fall into November savings with us! 🍂
Receive 15% off when you purchase a regular-priced wedding gown out of stock!
Receive 10% off when purchasing a wedding gown in our Sample Sale collection.

Now through November 30th. Book your appointment with us today to take advantage of this limited time offering. 🤍

*Discount not valid on any special order or on any past purchase. Limited exclusions apply.

Meaghan was such a stunning bride in her Essense of Australia wedding gown. This wedding was spectacular and so much fun at The Birmingham Zoo! 🤍

We are looking for a full-time bridal consultant to join our team. Prior experience within the bridal industry is not necessary. Must be a team player & willing to learn! Saturdays are required.

Email your resume & any questions you have to mollycheathamdfa@gmail.com

We look forward to hearing from you 🤍

@meganann17 you were the most stunning, glamorous, joyful bride on your wedding day! 🌸

We loved helping you find your dream dress & are so thrilled to play a small part in your special day. 🤍

We are closed today in observance of Labor Day! See you tomorrow 🤍

How beautiful was our bride Ashley in her Morilee wedding gown? 🤍
The touch of color in her gown is so romantic & beautiful 🌸

There’s nothing like the details of a wedding gown before a bride puts it on to walk down the aisle. ✨

Our beautiful bride Caitlyn in her Essense of Australia wedding gown. How ethereal & delicate are those flutter sleeves!

Thank you for choosing Diane’s to be a part of your special day 🤍

A beautiful June elopement in Scotland on the Isle of Sky!
@allisonshine99 you were a beautiful bride. We wish you a lifetime of happiness together 🤍

We are thrilled at announce our National Bridal Sale is EXTENDED until the end of the month. ✨
Appointments are filling up quickly for the extension. Come find your dream wedding gown at an unbeatable price!

SALE HAPPENING NOW - JULY 31, 2024.

Happy 4th of July from Diane's Formal Affair!! 🇺🇸

Don't forget we are closed today & tomorrow July 5 to celebrate the holiday!

We will be CLOSED tomorrow July 4th & Friday July 5th to celebrate Independence Day! 🧨

Don't forget our National Bridal Sale is coming up July 13th-20th!🌟 Spots are filling up quickly. We can't wait to help you find your dream dress for less!

Mark your calendars!!!!
Join us July 13-20 for the National Bridal Sale! 🎉 We are marking down over 280 wedding gowns up to 70% off to help you find your dream dress for less.

Appointments are REQUIRED for the sale & we will have limited appointment availability - Don't wait!

Book your appointment today! ✨

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@dianesformalaffair_

Diane's
formal affair

We have Moved!

Dressing the South's Most Beautiful Brides

The Diane's
Experience

Follow us on Instagram

Connect With Us

We have Moved!

Dressing the South's Most Beautiful Brides

The Diane's Experience

​

Follow us on Instagram

Connect With Us

The Diane's
Experience