Due to Alabama's new mandate, we are requiring  everyone to wear a mask in our store. The safety of our customers and employees is a priority to us. We hope you have all stayed safe and well during this difficult time dealing with COVID-19. We are now open by appointment only. For your safety, we ask that all bridal, mother-of-the-bride, and bridesmaids customers book an appointment to limit the number of guests in the store at one time. Per the governor's orders, we will only be able to accept a limited number of appointments. To book, click here or call 205-221-3570. We love our customers, and we cannot wait to help you say yes to your dream wedding dress!

Dressing the South's Most Beautiful Brides

since 1985

Diane's Formal Affair has carried designer wedding dresses in Jasper, Alabama for almost 35 years. We have over 600 wedding dresses, including over 100 plus-size wedding dresses, in-stock for trying on! Let our experienced bridal stylists guide you in your search for the perfect wedding dress.

see what's on the rack before you shop!

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Monday to Friday 9:30 - 5:00

Saturday 9:30 - 2:00


1608 5th Ave S.

Jasper, AL 35501

United States

(205) 221-3570

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